Worksheet
Audience persona
Creating a detailed audience persona is a foundational step in crafting website copy that truly resonates. This worksheet will guide you through the process of defining your ideal customer. By understanding their background, motivations, and challenges, you can tailor your messaging to speak directly to their needs.
Demographics
Specify quantifiable traits of your persona. This commonly includes Age, Gender, Location and Income level.
Name
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Age
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Gender
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Location
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Income level
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Background
Detail the persona's professional and personal background. Consider aspects like their job role, industry, education, and family life.
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Goals ✅
Identify what your persona aims to achieve. These can be professional aspirations or personal objectives that relate to your offering.
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Biggest Fears 😱
Understand what keeps your persona up at night. Knowing their fears allows you to address them directly in your messaging.
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Challenges 🚧
The obstacles your persona faces in achieving their goals. This could be limited resources, lack of knowledge, or external factors.
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Hobbies and interests ⚾
Highlight what your persona enjoys outside of work. This adds depth to your understanding and can inform tone and content style.
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Common Objections 🚫
Anticipate reasons why your persona might hesitate to engage with your product or service. Knowing these helps you proactively address them.
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