The key to effective marketing campaigns is creating killer landing pages that actually get results. But finding the right tool to make those pages can be a bit overwhelming. 

One of the most popular landing page builders on the market today is Unbounce, but there are many other builders that might better suit your specific needs. We'll take a look at some of the best features of Unbounce and several popular alternatives.

What is Unbounce?

Unbounce is a well-established landing page builder that allows businesses and marketing professionals to design, publish, and test landing pages. Established in 2009, it has become one of the industry leaders, offering a range of features that facilitate the creation of landing pages optimized for conversions. 

The platform doesn't require users to have any coding knowledge, making it accessible for marketers with various levels of expertise.

Pros of Unbounce

User-Friendly Interface: Unbounce offers a drag-and-drop interface, making it simple to use for individuals without technical background.

A/B Testing: Unbounce allows users to easily create variations of their landing pages to conduct A/B tests, helping to optimize for better results.

Dynamic Text Replacement: This feature helps in creating personalized landing pages by dynamically changing the text based on the visitor's search query.

User-Friendly Interface: Unbounce offers a drag-and-drop interface, making it simple to use for individuals without technical background.

Cons of Unbounce

Cost: Compared to some other tools, Unbounce can be a bit on the pricier side, especially for small businesses or startups with limited budgets.

Learning Curve: Although user-friendly, it might take some time for complete beginners to get accustomed to all the features.

Limited Widgets: Unbounce offers a limited number of widgets, which might restrict advanced users in creating highly customized landing pages.

Limited customization: Although Unbounce's templates are customizable, if you're looking to make major design changes, it will require custom HTML or CSS. 

Unbounce is a leading landing page builder for a reason, however if you're reading this article, it's likely because you've experienced some of the cons of Unbounce and are looking for something new. 

Alternatives to Unbounce

There are a lots of landing page tools out there that might work better for your marketing needs. These tools can range in price and functionality. 

When choosing a tool it's important to understand what your priorities are for a landing page. Do you want to collect emails? Are you running ads? Do you need a lot of design flexibility?

We'll take a look at some of the top Unbounce competitors on the market today including: 

Leadpages

Leadpages a top competitor to Unbounce and is similar in terms of set up and ease of use, however, based on customer experience and reviews, there are a few areas where Leadpages excels over Unbounce. 

Price: The entry level price of Leadpages is significantly cheaper than Unbounce.

Templates: Leadpages has a rich library of professionally design templates. 

Mobile responsiveness: Leadpages' landing pages are mobile responsive. 

Email marketing integration: Leadpages has a built in email delivery system.

Because Leadpages is cost-friendly and still feature rich, it is ideally suited for small businesses who are looking to get started with landing pages, testing, and analytics. 

Instapage

Instapage is another popular landing page builder on the market today, known for their feature-rich platform that caters to small - mid-sized businesses. That being said, Instapage's starting price is much higher than Unbounce, making it less accessible for businesses that are just starting out. Here are some areas where Instapage excels over the competition: 

Collaboration: Instapage allows for easy collaboration, making it an ideal choice for agencies or larger businesses. 

Analytics: Instapage gives you and in-depth look into your page's analytics.

Wordpress integration: Seamlessly integrate your Wordpress website with your Instapage landing page. 

Ease of use: Customers find Instapage easy to use without any help from developers. 

Although Instapage is a more expensive alternative to Unbounce, it is a great choice for agencies or larger businesses who need to quickly build landing pages. 

Carrd

If Unbounce is too feature-rich for your needs, you should check out Carrd. Carrd is an easy way to set up a sleek and simple one page website to showcase your personal brand.

Although Carrd is missing most features of a landing page builder (forms, A/B testing, analytics, etc.), it's a cost effective and quick way to get online. However, Carrd lacks design control, and if you need marketing tools like forms or pop ups, you will need to use a third party. 

ClickFunnels

ClickFunnels is more than just a landing page builder; it helps you bring awareness to your website, find new leads, and continue to nurture those leads, and make sales. 

However, ClickFunnels offers a landing page builder as part of their funnel builder. Although it's expensive to start, with ClickFunnels you can create a website, create landing pages, and manage your leads, making it a more comprehensive marketing tool than Unbounce. 

ClickFunnel has a WYSIWYG editor, making it easy to design your landing pages. But based on customer reviews, ClickFunnels can be difficult for beginners to get started. 

Pagecloud

Pagecloud is a website builder similar to Wix or Webflow, however they offer a a free plan that allows you to easily build one page website that include analytics. Some areas where Pagecloud excels over Unbounce include: 

Customization: Pagecloud's editor allows you to customize anything, making a great tool for designers.

Templates: Alongside professionally designed website templates, Pagecloud offers hundred of pre-designed Sections you can use to build out your page

Analytics: Pagecloud's analytics engine is privacy focused collecting no personal identifiable information, exactly what you want these days.  The analytics dashboard is easy to navigate and understand. They also have custom events that make tracking specific clicks, form submissions and scrolls super simple.

MailChimp

The popular email automation tool also includes a landing page builder in all their plans, including their free plan. If your main priority is collecting leads and sending email campaigns, the MailChimp landing page builder is a great option. 

The builder itself is similar to the email builder, however the design functionality and available features are limiting. For example, most popular landing builder include A/B testing, whereas MailChimp does not. This means you will likely need to use third party tools if you're looking for better optimization and experimentation. 

Next steps

Depending on your needs, there are many tools on the market to choose from. Hopefully you now have a better sense of what's available, and what might best suit your needs. 

If you're looking for an easy way to get started on the web, sign up for a Pagecloud account and get started for free!