Building a landing page for your app that is both visually compelling and high-converting is incredibly important...

This stand-alone page could be the difference between the success and failure of your entire business or idea.

Because app launches require so much time and money, there is a lot of pressure placed on how this landing page (aka splash page) will perform.

In this article, we will showcase examples of the most stunning landing pages online, as well as walk you through a step-by-step process on how to build your own for FREE using Pagecloud Start.

Note: there is a wide variety of landing page styles. Some landing pages only require a form and a little bit of social proof because the ad driving visitors to the page provides enough context. Other pages required a lot more information, especially for complex products. More on this below.

Best App Landing Page Examples

Vanido

Why this is a great landing page:

  • Simple, straightforward messaging (no fluff)
  • Discrete navigation which focuses users on the content
  • Above the fold, centered call-to-action
  • Half the product (iPhone) is showing above the fold, which encourages scrolling
  • Alternating left and right-aligned features to keep users engaged

 Things we think they could do to improve the page:

  • Add last name and a photo to the quote to increase credibility
  • Repeat the main call-to-action (download from app store) at the bottom of the page

Tapcart

Why this is a great landing page:

  • Stunning images, animations, and effects
  • Multiple auto-play videos showcasing the app in action
  • Simple, structured sections make this page easy to digest
  • Multiple clear call-to-actions

Things we think they could do to improve the page:

  • Rewrite the copy to be as simple as possible - technical words like “bespoke” could be confusing for many visitors 

Pacemarker

Why this is a great landing page:

  • Beautiful branding with vivid colors which draws users’ attention
  • Well-executed product video showcases app functionality
  • Short page that guides you to the different product offerings
  • Awards section to communicate product credibility (eg: Apple Design Awards 2015)

Things we think they could do to improve the page:

  • Move the call to-action above the fold, to avoid scrolling
  • Showcase a few example mixes to inspire potential users
  • Mention that the app is FREE!

Google Duo

Why this is a great landing page:

  • Oversized fonts and product shots you simply can’t miss
  • Powerful messaging that evokes emotion
  • User engagement examples that are positive and compelling
  • Beautiful autoplay video showcasing a live demo

Things we think they could do to improve the page:

  • Add call-to-actions throughout the page
  • Once again, mention that the product is FREE
  • Use an older actor to convey that the product is user-friendly

Wistia

Why this is a great landing page:

  • No navigation means no distractions
  • Heavy focus on the messaging and the conversion
  • Scrolling brings you to an FAQ section for objection handling

Things we think they could do to improve the page:

  • Add social sign up to help increase conversions
  • Reinforce social proof: “Over 300,000 business use Wistia”

Invision

Why this is a great landing page:

  • Stunning design and branding
  • Very clear call-to-action
  • They ask for your “work” email (as a work-related collaboration tool, this is very useful information)
  • Doubled up on social proof: millions of people + big brands

Things we think they could do to improve the page:

Nothing*

*Everything that we thought of, Invision is already testing out. As we wrote this article, there are at least 3 other versions of this page trying to optimize conversions. (More on A/B testing later)

Here are some of these versions:

(Note how a video was added to the bottom left hand corner)

(Note how the main CTA has changed)

MYLO

Why this is a great landing page:

  • Color consistency - great use of white, soft greys and pastel colors
  • Attention-grabbing hover effects on the feature section to help showcase the different screens in the app
  • Simple “how it works” explanation, which is often overlooked

Things we think they could do to improve the page:

  • Decrease reliance on stock images, especially for customer testimonials (a quick image search proves that these are all stock)
  • Offer social sign-on or an option to sign up through your banking app
  • Increase the page speed by reconfiguring content; this page was slow to load, which can cause users to bounce before they even view the content

 Slack

Why this is a great landing page:

  • Simplified explanation of the key benefits and features
  • Image choice in hero section immediately conveys mobile and desktop compatibility
  • Great use of icons to showcase integrations (faster to read than words)

Things we think they could do to improve the page:

Nothing*

*Everything that we thought of, Slack is already testing out. As we wrote this article, there are at least 2 other versions of this page trying to optimize conversions. (More on A/B testing later)

Here are some of these versions:

(replacing actual product shots with various illustrations)

(shortened page with added color)

Front App

Why this is a great landing page:

  • Key messages next to simple sign-up form with mention of free trial
  • Link to customer reviews on G2 Crowd
  • Strong social proof

Things we think they could do to improve the page:

  • Increase the page length with some product explanations, as this app is fairly complex
  • Include a phone icon in the form to maintain consistency with the other fields
  • Add supporting text to the primary centred product shot, as it seems out of context and offers little guidance

Marvel App

Why this is a great landing page: 

  • Great visual of the product (remember a picture is worth a thousand words)
  • Creative form fields with solid button copy: “Get started for free”
  • “Why Marvel” jumps out at you in the navigation. This is an interesting alternative to “Features”

Things we think they could do to improve the page:

  • Rewrite the copy to make it less confusing. Users have to immediately know what you do and why you are better than the competition
  • Remove the “>” symbol next to text if it isn’t clearly a list or a link. These types of symbols can be misleading, especially when highlighted

Noisli

Why this is a great landing page:

  • You can experience the product without having to sign up!
  • Strong social proof and quotes
  • Newsletter call-to-action focuses on the benefit: “Sign up to receive Noisli productivity hacks”

Things we think they could do to improve the page:

  • Make the main call-to-action more visible, without requiring scroll
  • Include a prompt to create an account that appears after ~30 seconds
  • Keep your page current! “@2014 Noisly LTD” doesn’t look good in 2018

Keeply

Why this is a great landing page:

  • Background color changes with each new content section, allowing more focused reading
  • Creative design with custom fonts and illustrations
  • Strong copy in the second half of the page

Things we think they could do to improve the page:

  • Include a better headline and call-to-action in the Hero section
  • Include a product explanation video, which can really help for this type of product
  • Redirect the http:// version to the secure https:// version - this is a security app

IFTTT

Why this is a great landing page:

  • Oversized fonts that are extremely easy to read
  • Social sign up - Great use of the words “continue” instead of sign up
  • Use cases are demonstrated to highlight the benefits of the product

Things we think they could do to improve the page:

  • Improve the font responsiveness - on larger screens the scaled fonts can be excessive
  • Add an FAQ section or explanation video that focuses on the technical experience needed to be able to use this app

Camera+

Why this is a great landing page:

  • Stunning colors, gradients, and visuals
  • Clever use of “tool tips” to highlight the different features within the app
  • Interactive before and after example of image edited with the app
  • Use of icons next to title for quick scanning

Things we think they could do to improve the page:

  • Reconsider the “Blog” title or add more content - it only contains one entry
  • Use social proof to convert more undecided users

How to build your own landing page

Step 1. Gather information

Before you start building your landing page, it’s important to ask yourself a few questions to understand the purpose of the page as well as what content it will contain.

What are you selling/promoting?

Start by creating a collaborative document with your team (like a Google Doc) that clearly highlights your unique selling proposition (USP). The document should contain your key messaging, features, and benefits. The length of the page should be determined by the number of features your product offers as well as the complexity of your product.

Who will be viewing your landing page?

Will the page be serving as your main website or will it be the page people land on after viewing an ad? For example, if your ad is an explanatory video, your landing page can be much shorter than if it is is simply a text-based or display ad.

What resources do you have? (people, visuals, videos, copy)

Depending on the size and financial resources of your business, you may or may not have access to a professional photographer, designer, developer, videographer, and writer. These elements need to be taken into consideration when building your page. If resources are limited, it is better to start small and build your way towards something with more elements or complexity.

Step 2. Wireframe or prototype your landing page

Whether you’re designing the page yourself or relying on a professional, the first step usually starts with a whiteboard or pen and paper. Designing this way will allow for multiple iterations before deciding to move the mockup to a more robust design software

During each step, it is important to discuss your ideas with others as constructive collaboration always drives better results.

Once you are happy with the initial mockup, most professionals will decide to use Photoshop or Sketch to create a visual representation of the landing page, relying on the pre-established visuals and copy. Once the design is complete, designers will often import into tools like InVision to create an interactive prototype and collect feedback.

On the other hand, non-designers, along with a growing number of creative professionals, have started bypassing these steps by creating live mockups in website building platforms like PageCloud.

Platforms like PageCloud allows users to simply hit publish when everyone is satisfied with the design. There is no requirement to design the page again or hand off to a developer for implementation.

*Note: if you’re not looking for a custom landing page, there are tons of pre-built templates and designs floating around the Web. This can be a great way to get started quickly, but make sure that the platform tied to this design is flexible enough that you can easily customize and scale your landing page down the road.

Step 3. Choose your website building platform

If you have decided to use tools like Photoshop and Invision for your wireframing, it is now time to choose the platform you’re going to use to build and host your website.

There are a ton of options here. For example, some of the landing pages in this article are custom built by developers whereas others were built with tools like WordPress, Shopify or PageCloud.

If you are looking for a simple option that can be used by beginners, designers and developers, we would recommend Pagecloud. This way, you can easily start small and scale your custom landing page into a fully functional website.

Using Pagecloud's free plan, you can create stunning landing pages at no cost. Check out our blog post on creating a free landing page!

Here are a few apps that built stunning landing pages using Pagecloud: 

Mesensei

Wandure

Step 4. Publish and optimize your landing page

Once you’ve taken care of the basics of building a website, which include connecting a custom domain and optimizing your on-page SEO, it’s time to publish your landing page!

However, if you really want to ensure your landing page performs well, it doesn’t end here.

To maximize conversions on a landing page, it’s important to always be running tests to see if you can improve performance - just like Invision and Slack, mentioned above.

To help run these tests, there are a variety of tools available online.

At PageCloud, we love Google Optimize as it allows you to run up to 5 free experiments.

This is how we continue to improve our landing page, which is of course built using PageCloud.

Take a look:

Feeling inspired? Build your own custom landing page today!

If you have any tips or resources you’d like to share when building a landing page, feel free to share them in the comments below.

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