Worksheet
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Part of the Ultimate Website Copy Prep Guide.
This worksheet was created in Pagecloud.
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Worksheet
Your Unique Value Proposition (UVP) is the most critical message on your website—it's what sets you apart from the competition and tells your visitors why they should choose you. Crafting a UVP involves understanding both what your product or service offers and what your customers truly need.
This section is all about clearly defining what your product or service brings to the table. You'll focus on three key areas: benefits, experience, and features.
What is the core benefit your product or service provides? This is the primary reason customers would want what you offer. Focus on the impactful advantage your customers will gain.
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What kind of experience does your product or service offer? Focus on how your product or service makes your customer feel, or how it fits into their lifestyle and daily habits/routines.
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What are the key features of your product or service? List the specific attributes that make your offering unique. These are the tangible aspects that deliver the benefits and experience you've outlined.
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Understanding your customer's needs is crucial for positioning your product effectively. Group those needs into emotional jobs, fears, and functional jobs.
What is the core benefit your product or service provides? This is the primary reason customers would want what you offer. Focus on the most impactful advantage your customers gain.
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What fears or concerns do your customers have? Addressing these fears directly in your UVP can help alleviate hesitation and build trust. Consider what might be holding them back from choosing your solution.
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What practical, functional needs does your product fulfill? This is the 'job' your customer needs to get done, which your product helps them accomplish. These are often the tasks that your product simplifies or makes possible.
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The final section helps you analyze potential obstacles to adopting your product or service. This includes considering substitutes and the inertia that may prevent customers from switching to your solution.
What alternatives do your customers currently use? Identifying the competition helps you understand what differentiates your product and how to position it more effectively. Think about both direct competitors and alternative solutions.
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What are the barriers to switching to your product? Inertia refers to the reasons why customers might resist changing from their current solution. This could be due to familiarity, perceived effort in switching, or skepticism about the benefits.
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Part of the Ultimate Website Copy Prep Guide.
This worksheet was created in Pagecloud.
Get the website your business deserves on Pagecloud, no code required.
© 2024 Pagecloud Inc. All rights reserved.