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Pagecloud website builder
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Need a website? Start here.

Whether you're building your first site or just planning the pieces, we've got the guides, tools, and templates to help you launch with clarity and confidence.

What is a website builder?

A website builder is a platform that allows you to build a website without using code. Many website builders are visual editors, like Pagecloud! Here's what a website builder can help you do:

Keep costs low

A website builder gives you the ability to build your site yourself. No need to hire a developer or designer to do it for you. Website builders provide templates and no-code, visual editing so you can create a site with no technical experience.

Simplify website management

Whether you're updating text, swapping images, launching a new page, or connecting an app, a website builders make it easy. You can make changes anytime with visual editing tools, so your site stays up to date without needing outside help.

Take care of hosting

With a website builder, hosting is built in so you don't need to find a separate provider or manage servers. Your site stays online, secure, and updated automatically, so you can focus on running your business instead of dealing with technical setup.

Want to learn some essentials in web design?

Check out our ultimate guide to web design to learn the basics in building websites, UX design, and types of website builders.

View guide

The digital front-door of your business

A website is your greatest marketing asset, welcoming and capturing new customers around the clock.

Build credibility

Show potential customers you’re professional, established, and trustworthy.

Attract new customers

Get discovered through search engines, social media, and word of mouth.

Grow your revenue

Turn website visitors into leads or customers with clear messaging and smart design.

24/7 marketing

A website is available 24/7 to collect leads, make sales, and inform customers.

Showcase your brand

A custom website helps define your brand and make your business recognizable to your customers.

Here's the game plan

Check out our 3 step plan including resources to help you start building a website that actually supports your business needs. Starting here means starting off RIGHT.

1

Define your website goals

Before you start building, here's a few things to consider that will help guide the rest of your process.

Illustration of a man thinking about his website.

What is your website purpose?

Are you selling products? Creating an online forum? Attracting clients? Answering these questions is the best place to start. Defining your website purpose will help guide what features your website needs.

Illustration of a slider with less cost on the left and more on the right.

Determine your budget

With a limited budget, using a website builder or template is the way to go! With a higher budget, you can hire development or design help for custom features and design.

Illustration of marks on a wall representing years in business.

Consider your business future!

Where do you want your business to be in a couple years? Answering this question will help you understand what you might need from a website as your business continues to grow.

FAQs

  • How much does it cost to build a website?

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    The cost of building a website depends on how you choose to build it. With Pagecloud, you can get started for as little as $19/month, with no extra costs for hiring a developer or designer. You'll also need to budget for a domain (around $10–20/year) and any optional tools like booking software or email marketing. Many small business owners build their site entirely on their own using a template—keeping costs low without compromising on quality.

  • Which platform is best for my website goals?

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    The best platform depends on your goals. If you want flexibility, ease of use, and the ability to grow your site over time without learning code, Pagecloud is a great fit. You’ll get pro-level design freedom, marketing tools, and built-in features like popups and analytics—all in one place. Whether you're starting small or planning to scale, choose a platform that supports both your design needs and business goals.

  • Should I hire someone to help me build my site?

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    You don’t have to—many users build their entire site on their own using Pagecloud’s intuitive editor and templates. But if you’re short on time or want something more custom, you can hire a designer or developer to help. Pagecloud makes collaboration easy, so you can bring in help when you need it and manage your site yourself afterward.

Want to learn more about Pagecloud?

Check out what the Pagecloud website builder has to offer for your business!

View features

Not loving your current website?

Maybe the design is clunky, the technology is outdated, or it's too hard to manage because it was built with code. Check out our resource page on switching website platforms to better suit your website and business needs.

Switching platforms

2

Start to develop your content

Developing your content can help you understand your website structure and overall design before you start building.

Illustration of a user profile

Understand your audience

Knowing your target audience will not only strengthen your business strategy, but will help you develop website messaging. Understand your audience needs, wants, and pain points to create connection.

Audience persona template ->

Illustration of a UVP (Unique Value Proposition)

Create your UVP

Your Unique Value Proposition is a clear statement of value that you can easily communicate to your customers. This statement should differentiate your business from your competitors.

UVP bulider ->

Illustration of a visual site map with the home page selected.

Structure your IA

Your Information Architecture is how you will structure your content on your website in terms of what's most important to your users and business goals. Creating an IA for your home page is a great place to start.

Wireframe template ->

FAQs

  • What kinds of businesses should use a website builder?

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    Almost any business can benefit from using a website builder—especially small businesses, freelancers, and service providers. Whether you're a consultant, therapist, restaurant owner, or local shop, a website builder gives you a simple, affordable way to get online, showcase your work, and attract new customers without needing technical skills.

  • How do I add content to a website?

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    With a website builder like Pagecloud, adding content is easy. Just click on a section and start typing, upload your images, or drag in new elements like videos, buttons, or forms. You can also paste in text from a document or connect to other tools like social media, calendars, or booking apps.

  • What website pages do I need?

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    Most small business websites start with a few essential pages:

    • Home – your main introduction
    • About – tell your story and build trust
    • Services or Products – what you offer
    • Contact – how people can reach you

    Depending on your business, you might also want pages for testimonials, FAQs, blog posts, or online bookings.

Want to learn more about Pagecloud?

Check out what the Pagecloud website builder has to offer for your business!

View features

3

Getting inspired and gathering assets

Whether you're using a template or working with a designer, it's important to know what style you're going for!

Illustration of an inspiration board

Find inspiration

You know your business better than anyone! And you know what you like. Check out competitors websites, use sites like Pinterest and Behance, and browse different templates to find what inspiration.

Our templates ->

Illustration of a Brand Kit

Create a brand kit

A brand kit consists of colours, fonts, logos, and more. Creating a brand kit can help guide your website design, make working with a designer easier, or make customizing a template faster.

Font combinations ->

Unsplash and Shutterstock logos

Find images

Your iPhone images are not going to cut it, but we know hiring a photographer for unique images can be costly. Using stock images can help you find images without breaking the bank.

FAQs

  • Where can I find images for my website?

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    You can use free image libraries like Unsplash, Pexels, or Pixabay to find high-quality photos for your site. Pagecloud also has Unsplash built right in—so you can search and add images directly in the editor. For a more personalized touch, consider uploading your own photos or hiring a photographer.

  • Should I hire a designer?

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    It depends on your needs and budget. If you want a custom design or have a very specific vision, a designer can help bring it to life. But with Pagecloud’s templates and drag-and-drop editor, many people build great-looking sites without professional help. You can always start on your own and bring in a designer later if needed.

  • How do I create a brand kit?

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    A brand kit includes the key elements that define your visual identity—like your logo, brand colors, fonts, and image style. Start by choosing 1–2 fonts, a primary color, and a logo. Pagecloud makes it easy to upload these into your project so your website stays consistent and on-brand across every page.

Want to learn more about Pagecloud?

Check out what the Pagecloud website builder has to offer for your business!

View features

Industries

Specifics for you!

Different business models means different website needs. Not sure where to get started for your specific needs? Check out our website must-haves by industry.

Professional Services

View templates

Image of two women having a business meeting

Consultants, lawyers, therapists, coaches and more. Stand out from the competition, build credibility, and get new clients.

Important features for you

Clean, professional templates

Your website should convey professionalism, build credibility, and earn client trust! That's why starting with a professional template is key.

Lead capture tools

Your website is on-call 24/7 whenever a new client wants to get in touch with you. That's why reliable contact forms are a must-have.

Built-in SEO tools

Your clients will find you through search results! Built-in SEO tools are a must-have in order to get found online.

View business templates

Photographers, visual artists, videographers, designers, and more. Showcase your brand and creativity while finding new opportunities.

Important features for you

Design flexibility

Your brand is everything! Don't get boxed in by generic, restrictive templates. Choose a platform that gives you design freedom, like Pagecloud!

Image galleries

Showcasing your portfolio is crucial. Using image galleries can help you easily display and customize your images.

Custom contact forms

Whether it's for a new commission, an upcoming event, or exciting project, custom forms give you the freedom to stay in touch with new clients.

View portfolio templates

Artists and Photographers

View templates

Image of an photographer holding a camera

Restaurants and Salons

View templates

Image of a person working at a cafe

Cafes, restaurants, hair salons, aesthetic lounges, boutique fitness, and more. Showcase your services and streamline your booking.

Important features for you

Embeddable booking tools

For new appointments or reservations, you need a website builder that allows you to easily embed booking tools like Open Table or Resy.

Easy website updates

Your menu and services are always in flux, so easy website updates are crucial! You don't want to spend hours struggling with custom code.

Promotional banners

Running promotions is an important part of your business! Using banners and popups on your website is a great way to get the word out.

View restaurant templates

Ready to get started?

Your website is waiting! Start building, no credit card required. Choose a subscription when you're ready to publish.

Create your website