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Whether you're building your first site or just planning the pieces, we've got the guides, tools, and templates to help you launch with clarity and confidence.
A website builder is a platform that allows you to build a website without using code. Many website builders are visual editors, like Pagecloud! Here's what a website builder can help you do:
A website builder gives you the ability to build your site yourself. No need to hire a developer or designer to do it for you. Website builders provide templates and no-code, visual editing so you can create a site with no technical experience.
Whether you're updating text, swapping images, launching a new page, or connecting an app, a website builders make it easy. You can make changes anytime with visual editing tools, so your site stays up to date without needing outside help.
With a website builder, hosting is built in so you don't need to find a separate provider or manage servers. Your site stays online, secure, and updated automatically, so you can focus on running your business instead of dealing with technical setup.
Check out our ultimate guide to web design to learn the basics in building websites, UX design, and types of website builders.
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A website is your greatest marketing asset, welcoming and capturing new customers around the clock.
Show potential customers you’re professional, established, and trustworthy.
Get discovered through search engines, social media, and word of mouth.
Turn website visitors into leads or customers with clear messaging and smart design.
A website is available 24/7 to collect leads, make sales, and inform customers.
A custom website helps define your brand and make your business recognizable to your customers.
Check out our 3 step plan including resources to help you start building a website that actually supports your business needs. Starting here means starting off RIGHT.
1
Before you start building, here's a few things to consider that will help guide the rest of your process.
Are you selling products? Creating an online forum? Attracting clients? Answering these questions is the best place to start. Defining your website purpose will help guide what features your website needs.
With a limited budget, using a website builder or template is the way to go! With a higher budget, you can hire development or design help for custom features and design.
Where do you want your business to be in a couple years? Answering this question will help you understand what you might need from a website as your business continues to grow.
FAQs
The cost of building a website depends on how you choose to build it. With Pagecloud, you can get started for as little as $19/month, with no extra costs for hiring a developer or designer. You'll also need to budget for a domain (around $10–20/year) and any optional tools like booking software or email marketing. Many small business owners build their site entirely on their own using a template—keeping costs low without compromising on quality.
The best platform depends on your goals. If you want flexibility, ease of use, and the ability to grow your site over time without learning code, Pagecloud is a great fit. You’ll get pro-level design freedom, marketing tools, and built-in features like popups and analytics—all in one place. Whether you're starting small or planning to scale, choose a platform that supports both your design needs and business goals.
You don’t have to—many users build their entire site on their own using Pagecloud’s intuitive editor and templates. But if you’re short on time or want something more custom, you can hire a designer or developer to help. Pagecloud makes collaboration easy, so you can bring in help when you need it and manage your site yourself afterward.
Check out what the Pagecloud website builder has to offer for your business!
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Maybe the design is clunky, the technology is outdated, or it's too hard to manage because it was built with code. Check out our resource page on switching website platforms to better suit your website and business needs.
Switching platforms
2
Developing your content can help you understand your website structure and overall design before you start building.
Knowing your target audience will not only strengthen your business strategy, but will help you develop website messaging. Understand your audience needs, wants, and pain points to create connection.
Audience persona template ->
Your Unique Value Proposition is a clear statement of value that you can easily communicate to your customers. This statement should differentiate your business from your competitors.
UVP bulider ->
Your Information Architecture is how you will structure your content on your website in terms of what's most important to your users and business goals. Creating an IA for your home page is a great place to start.
Wireframe template ->
FAQs
Almost any business can benefit from using a website builder—especially small businesses, freelancers, and service providers. Whether you're a consultant, therapist, restaurant owner, or local shop, a website builder gives you a simple, affordable way to get online, showcase your work, and attract new customers without needing technical skills.
With a website builder like Pagecloud, adding content is easy. Just click on a section and start typing, upload your images, or drag in new elements like videos, buttons, or forms. You can also paste in text from a document or connect to other tools like social media, calendars, or booking apps.
Most small business websites start with a few essential pages:
Depending on your business, you might also want pages for testimonials, FAQs, blog posts, or online bookings.
Check out what the Pagecloud website builder has to offer for your business!
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3
Whether you're using a template or working with a designer, it's important to know what style you're going for!
You know your business better than anyone! And you know what you like. Check out competitors websites, use sites like Pinterest and Behance, and browse different templates to find what inspiration.
Our templates ->
A brand kit consists of colours, fonts, logos, and more. Creating a brand kit can help guide your website design, make working with a designer easier, or make customizing a template faster.
Font combinations ->
Your iPhone images are not going to cut it, but we know hiring a photographer for unique images can be costly. Using stock images can help you find images without breaking the bank.
FAQs
You can use free image libraries like Unsplash, Pexels, or Pixabay to find high-quality photos for your site. Pagecloud also has Unsplash built right in—so you can search and add images directly in the editor. For a more personalized touch, consider uploading your own photos or hiring a photographer.
It depends on your needs and budget. If you want a custom design or have a very specific vision, a designer can help bring it to life. But with Pagecloud’s templates and drag-and-drop editor, many people build great-looking sites without professional help. You can always start on your own and bring in a designer later if needed.
A brand kit includes the key elements that define your visual identity—like your logo, brand colors, fonts, and image style. Start by choosing 1–2 fonts, a primary color, and a logo. Pagecloud makes it easy to upload these into your project so your website stays consistent and on-brand across every page.
Check out what the Pagecloud website builder has to offer for your business!
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Industries
Different business models means different website needs. Not sure where to get started for your specific needs? Check out our website must-haves by industry.
Professional Services
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Consultants, lawyers, therapists, coaches and more. Stand out from the competition, build credibility, and get new clients.
Important features for you
Your website should convey professionalism, build credibility, and earn client trust! That's why starting with a professional template is key.
Your website is on-call 24/7 whenever a new client wants to get in touch with you. That's why reliable contact forms are a must-have.
Your clients will find you through search results! Built-in SEO tools are a must-have in order to get found online.
View business templates
Photographers, visual artists, videographers, designers, and more. Showcase your brand and creativity while finding new opportunities.
Important features for you
Your brand is everything! Don't get boxed in by generic, restrictive templates. Choose a platform that gives you design freedom, like Pagecloud!
Showcasing your portfolio is crucial. Using image galleries can help you easily display and customize your images.
Whether it's for a new commission, an upcoming event, or exciting project, custom forms give you the freedom to stay in touch with new clients.
View portfolio templates
Artists and Photographers
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Restaurants and Salons
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Cafes, restaurants, hair salons, aesthetic lounges, boutique fitness, and more. Showcase your services and streamline your booking.
Important features for you
For new appointments or reservations, you need a website builder that allows you to easily embed booking tools like Open Table or Resy.
Your menu and services are always in flux, so easy website updates are crucial! You don't want to spend hours struggling with custom code.
Running promotions is an important part of your business! Using banners and popups on your website is a great way to get the word out.
View restaurant templates
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