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Design & UX, Digital Marketing
The Ultimate Website Copy Prep Guide: Craft Your Message Before You Build
Here's your ultimate guide to creating website content that represent your brand, speaks to your target audience, and turns that audience into loyal customers. This guide includes a breakdown of why website content is so crucial to your online success, worksheets on creating user personas and crafting your unique value proposition, and a template...
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Design & UX, Insights & Interviews
Chats with Marketing Leaders: Zooming Out and Understanding What’s Valuable to Your Customers
A website that doesn’t consider its users is less likely to turn visitors into customers. This week, we’re learning from an expert on understanding customer journeys and how it impacts your website goals. We had the opportunity to speak with the VP of Marketing at Irwin, Marissa Homère. With nearly three years at Irwin and a background spanning...
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14 Super Clever 404 Pages that are Totally On-Brand
Creative 404 pages are all rave these days. Seems like web designers are constantly trying to one-up each other by making better and better versions of what used to be a generic error message. A simple search on Google, Pinterest or Dribbble will bring up thousands of examples to help get your creative juices
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Design & UX, Digital Marketing
Exit Intent Popups: Guide to Creating an Effective Exit Popup that Converts
So you've heard you should implement a popup strategy on your website, but you're not sure where to get started. Exit intent popups are one of the most effective tools to capture the attention of users about to leave your site. When done correctly, these popups can significantly lower bounce rates and increase conversions. Here’s a comprehensive...
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Get Your Website Summer Ready: 10 Tips for a Seasonal Website Refresh
We're entering everyone's favourite season! Summer is just around the corner and a change in season is a good reminder to refresh and revitalize your website. Here's a look at some of the ways you can bring new life into your website to keep your visitors engaged and your content ranking highly in search engines. We also have a few fun...
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Introducing Pagecloud Popups: A Better Way to Increase Engagement and Conversions
Engaging your audience effectively is the key to success for your online presence. A website that is dynamic and delivers value without overwhelming users can mean the difference between someone who is just browsing and someone who is likely to become your customer. Pagecloud Popups are more than just lead capture tools; they improve interaction...
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Design & UX, Digital Marketing
Designing Effective Popups: Best Practices and Tips
When designed effectively, popups can be a powerful tool for increasing website conversions. A great popup boosts engagement, turning visitors into customers. But how can you ensure you're using popups effectively on your website? The secret to a great popup is simple: sticking to popup best practices in your design. By putting user experience...
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How Web Design Can Make or Break Your SEO
“Does aesthetic design affect my SEO?” This is a frequently asked question amongst amateur web designers, or those with no web design experience who are getting started with a website builder. To put it simply: Bad design is bad for SEO. Putting aside all the other SEO considerations (which are equally important), we can examine how CONTENT...
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The Key Components of a Landing Page: Getting Started Guide
Are you looking to convert your site visitors into loyal customers or subscribers? If your answer is a resounding YES, then this blog post is for you. Landing pages – you've heard about them, you've seen them, and you may have even designed a few. But do you know the key components that make a landing page truly successful? Let's dive into the...
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Tutorials, SEO, Digital Marketing
Leverage AI for Exceptional Website Content: A Comprehensive Guide
As the digital landscape becomes increasingly competitive, businesses and individuals need to find innovative ways to create captivating and effective content for their websites. One such solution is the integration of Artificial Intelligence (AI) into content creation and optimization
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Tutorials, SEO, Digital Marketing
Get found online: How to increase your website's visibility and get more users
The internet is a vast and ever-growing place, and getting your website found online can be a daunting task. With so much competition, it’s important to make sure that your website stands out and is easily found by potential customers. Let's take a look at some of the most effective ways to get your Pagecloud website found online, and how your...
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The Best Free Link in Bio Tools [2023]
So, you’re looking for an easy way to link all your platforms so your followers can find all your social media, websites, storefronts, etc. It’s time to set up a link in bio tool! In this article we will compare some of the most popular free tools to create a link in bio page. We will compare ease of set up, customization, features, and
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Landing Page vs Website: What's the Difference?
Your website and your website's landing pages are likely both important parts of your online marketing strategy. But what exactly is the difference between a website and a landing page? And when should you be adding a regular web page to your site, vs. using a landing page? While the two share some similarities, there are some key differences...
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Top 20 One Page Websites and Templates [For Beginners & Pros]
There are many reasons why you might want to build a one page website: In many cases, a single page website can serve as your entire website - and from a user experience standpoint, this makes perfect sense. There is no need for several pages (home, about, services, contact) when all the content fits nicely into an easy-to-scroll
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Top 50 Google Font Pairings [Handpicked by Pro Designers]
The fonts you decide to use on your website can make or break your design. However, with thousands of free fonts available online, choosing the perfect combinations can be a time consuming exercise, even for experienced designers. In this article, we showcase the most beautiful font pairings from Google that can easily be added to your website.
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The Easy Way to Add Fonts to Your Website (Including Custom Fonts)
Adding a unique font to your website is a great way to make your design stand out online. In this article, I will walk you through the step-by-step process for adding any font to your website. Note: because websites are not all built and managed the same way, I will introduce the most universal approach for adding custom fonts and then explain...
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What is Web Design? The Ultimate Guide to Designing a Website
There is no underestimating the value of a website that looks good, functions efficiently, and ranks highly in search engines. A high performing website can mean the difference between a thriving and a struggling business. But even today, when the majority of our information, shopping, and work is performed online, it can still be challenging to...
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How to Find the Best Keywords for your Website
We take search engines like Google for granted as they are part of our everyday internet use. We can look up any topic and usually find what we're looking for in just a couple of seconds. However, getting your website to rank highly in search can be a tricky task, but it's an important part of your search engine marketing. Targeting keywords...
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How to Add Animations to your Website
Exciting new feature release at Pagecloud: Animations! It's now easier than ever to animate objects on your website directly from your editing menu. Want to try it out? Get started for free!
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Choosing a Color Scheme for your Website that doesn't suck
Even though it's all around us, most of us simply don't spend a lot of time thinking about color, do we? Sure, you knew you wanted the flirty blue car, not the puke brown one, when you toured the dealership. You knew you wanted lollypop - nay, Little Mermaid - red hair two years ago. (How'd that work out, btw?)
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